At Saatchi & Saatchi,

they had the damn good idea to pair OMNI electric scooters with Uber Eats. The result: a completely wild campaign and an incredible product that lets people in wheelchairs ride around Paris like everyone else. To push the concept even further, they took the risk of giving people with reduced mobility the most mobile job there is: Uber delivery driver.

And guess what? It works. Not only does it work, but it runs — and it runs fast. Once the feat was achieved, it needed to be showcased. That’s where I stepped in to create and edit the killer case study. And bam: two fucking Silvers and a Bronze at the Cannes Lions.