A full social media campaign,
led by Claude — a fan-favourite contestant from Koh-Lanta
followed by a wide range of interactive and
eye-catching content for viewers.
A storytelling
series built around each team's mascot. We went with a completely unhinged concept
crafting a wild, off-the-wall story about the lives of
the TOP 14 French rugby teams' mascots.
It's brilliantly stupid!
We'll admit it — we used AI to illustrate some of the videos.
On behalf of the LNR, in cooperation with Hungry & Foolish, we created a whole range of social media content for the TOP 14 — each piece wilder than the last.
