As part of the release of the game Cthulhu Keeper, the studio Kuuasema entrusted the announcement trailer to the agency Not a Shark and to me. This strategy/tactics game draws on the great classics of the genre, such as Dungeon Keeper, while plunging the player into a dark, oppressive world directly inspired by Lovecraft’s writings.

We decided to base the trailer’s artistic direction on the intensity of the action and the tentacular horror inherent to the Cthulhu myth, in order to best convey the game’s unique atmosphere. The goal was to immediately capture the viewer’s attention by establishing the foundations of a world that is tactical, grim, and profoundly unsettling.